One of the investments that offers the best ROI is high-quality photos when you want to sell products online. In this blog, we are going to give an overview of the benefits of upmarket product photos.
Benefits of Product Photography
Product photography has numerous benefits. But, we are going to list a few of them.
– Customers value image quality
Customers form their opinion about a product on the basis of images. A concise description of the product along with the image will be necessary to tempt a customer. To give an example, most fashion brands have eight or more product photos on e-commerce sites.
– Quality images help in building a trust
Features of the products can only be seen with the eyes on an e-commerce site. A quality image will help a shopper see a product’s details. They can check out the product from multiple angles. Moreover, building trust between a brand and a customer is necessary, and quality images play a significant role in that.
– Product photos are shareable
Engagement rates are higher for images. Tweets with images receive more clicks and retweets than tweets without images. Product images have a better chance of going viral on social channels.
Arguments in favour of high-quality product photos
One may ask why to invest in product photos after all. There are three arguments in favour of investing in high-quality product images.
– Product Photography is an investment with an immediate and high ROI
Visual presentation of the products helps in getting the customers interested in them. Images are, in fact, a significant consideration when a purchasing decision has to be made. Upgrading your photography can help in boosting sales. So, while product photographs are surely an investment, it can prompt browsers to buy your product.
– High-quality product images are a standard practice
There may be arguments against high-quality images. One of them is that many e-commerce sites do not have professional product photos. However, one can argue in favour of them by saying that they give a brand an edge over the competitors. Since not all e-commerce sites have adopted high-quality professional images, a new brand can use them to differentiate its product from that of the competitors. Another argument in favour of them is that poor quality images provide the competitors an advantage.
– Minimal investment will suffice
An argument against product photography is that it will be too expensive. Working with a freelance photographer to take product photos based on requirements will work out on a small budget. One can choose a photographer based on experience in product photography. Having a full-time photographer will be incredibly costly. Keeping the efforts in-house will require buying the right props and equipment. This can help in saving money while also not sacrificing quality.
Summing all this up, there are strong arguments in favour of high-quality product photos. Most brands are following the practice to boost the sales of their products.