Using just a white background should have left the customers bored. It is beyond doubt that you can use a wide array of backgrounds to give your brand an edge over the others. While there are many possibilities, this blog will discuss some of them.
Be conscious of the context
While a white background has been the mainstay of product photography, it is not a bad idea to experiment. If you want the product to communicate with the shoppers, you must build a personality around that product. That can be done when product photography is done in an environment that suits that product. For example, wouldn’t it be nice if a bike photo shoot is done in the backdrop of mountains? Similarly, apparel shoots can be arranged in a way that represents the product.
Creative use of textures and props
Creative use of textures and props can give a different angle to the visual story. Allow the product to narrate a story so that it can provide a fascinating twist. You can do this by adding textures and props in the background. With a little bit of quirkiness, you can up the game in product photography. Here are a few ways you can use textures and props.
- Wood pairs well with natural products. Before using wood, think about what colour and type of wood may match or contrast nicely with the colour of your product.
- Tiles ranging from historic, and bright to neutral are available to provide a background. However, make sure the type of tile complements the product.
- Stone can be a great background if you want to give a down to earth persona to the product.
- Adding a layer of texture and grain is possible with reflective metal. Playing visual games and having fun with the product and image is possible with mirrors.
Experiment with colours
Using colours that evoke the emotions that you want is essential in product photography. For this, do some brainstorming about the ethos of the products that you want to market. If it is a product for a woman, you may go for colours that are feminine, like pink. You may be able to convey a natural and calm feeling with neutral colours like grey, beige, ivory, or lighter and less saturated hues of any colour. Similarly, different shades of yellow and red bring a feeling of warmth.
A soft out-of-focus background
If the Bokeh technique is used, the focus is on the product, and the background is blurred. This allows the viewer’s eye to get naturally drawn to the product and excludes what isn’t important.
Mixing up your backgrounds
Using a mix of backgrounds will boost the product’s imagery and let it stand out among the millions of products.
Summing all this up, there is a halo surrounding a white background. However, in a world where creativity rules the roost, it is imperative that we experiment. Backgrounds that build the persona of a brand will tend to have textures, colours and props in the background.
