Product photography will be a boon for online stores. The success of an online store will hugely depend on the product photos. This is because they are a major way through which shoppers learn about the products. With eye-popping product photos, increasing online sales will be far easier. Driving sales will, however, depend on keeping up with the trends. Let us have a look at how e-commerce product photography is evolving.
Putting the products in motion
Customers want to have a look at the product from all angles. 360-degree imagery helps them have a thorough look at the product. After looking at the video, they will be able to decide whether to buy it or not. A few short clips or GIFs will do the job perfectly if you don’t want to spend on promotional videos.
The floating effect is impressive
Images can be given another dimension by editing together different moving or floating objects with props to change the layout during post-processing. The surreal effect that this creates will bring playfulness to the product. To enhance the photo, a drop shadow is also added.
Letting the product speak
A minimalist approach is being experimented with to keep the focus on the product itself. With no props, the attention of the shoppers is wholly on the product. A plain or textured background is fast becoming a great way to make the product the focal point.
Giving a modern touch to the designs requires one to think out of the box. Innovations are being tried in product photography. A minimalist approach that includes geometric designs, monochrome colors, and repetitive elements are some of the latest trends in product photography.
Use of vibrant colors
An eclectic color palette can enhance the product photos by many times. E-commerce product photos need to have vibrant backgrounds since there is a lot of competition. They help attract customers as they inspire confidence, energy, and optimism.
Picking models who will resonate
Models that are relatable to the brand are selected because they help in selling the products. Given that the customer base is diverse, the product photos should have realistic models. Hiring appealing models will add to the beauty of the product.
Images that are suitable for mobiles
Orders are being increasingly made through mobiles. Mobile commerce has grown by several times. Photos need to be shot in a way that facilitates viewing on mobile screens. They must be optimized for vertical viewing on smartphone screens.
Photo editing services are becoming the game-changer
Letting the photographer concentrate on the creative side of their work is important. Therefore, photo editing services are being sought after in product photography. Tedious editing processes like background removal and clipping paths are better outsourced as it reduces stress.
Outsourcing product photography services
Constraints on resources are the main concern nowadays. On-demand photography services provide an affordable way to get quality e-commerce product photos. They will ensure efficiency, and you will be able to get the photos on time.