Every commercial photography business would like to grow with limited time and resources. If you are worried that you will run out of time and resources sooner than later, here are a few suggestions. This blog will let you know about the strategy you can employ to prevent you from losing sight of your goals.
Software for creating your project bids and quotes
Deciding how you should do the pricing of the services is not an easy task. Many times you would have to do a lot of calculations. At times, you need to take into account many factors. Softwares are available to do all these calculations. They provide a breakdown of the price that includes items like photography, editing and assistant expenses. These softwares will reduce the additional headache you have to take to calculate your client’s payments.
Outsource your editing work
Editing is one of the most tedious works that involves hours of painstaking effort. If you outsource your editing work, you can easily focus on the important task. Automated tools will leave room for errors and don’t give a personal touch. It is wise to outsource the editing work when the workflow is too much. Photo clipping, background removal and ghost mannequin creation are some of the services that can be offered by photo editing studios.
Become an inspiration for others
Exchange of ideas is a great way to grow. If you have some expertise in lighting, you can write a blog or create an e-course or post a podcast. Similarly, you can look for such e-courses from other photographers. This exchange of ideas will work wonders for the growth of your commercial photography business.
Update your site regularly
If you want to grow, you must keep posting the quality work that you have done on your website regularly. This will help bring more clients. The copy and content of the website should be updated. Optimizing your website will help the clients search your site on Google easily. Ensure that testimonials, an FAQ page, and a way to contact are not missing from your site.
Consider renting expensive equipment.
When your commercial photography business is still growing, investing thousands in quality equipment may be a waste of money. You could consider renting equipment before you start getting handsome returns. Also, renting could give you real-world experience before you can start buying expensive equipment.
Sell stock photography
It is not easy for commercial business photography to make money initially. You can start selling stock photography if you want to generate an income. Look for an online stock photo marketplace where you can upload images. A commission on a purchase or download will increase your bank balance.
A helping hand may ease your burden.
An assistant will take care of a lot of work that might prove a headache. Lighting, arranging products and other tasks on the day of the shoot should be handled by an assistant. They can also help with website updates, marketing, and other communication tasks.